In March 2025, the Kharkiv Regional Military Administration (Khova) created a new department of strategic communications. And in less than three months, this structure has announced seven tenders totaling more than UAH 3.4 million. They all relate to the promotion of the positive image of Hhov in the media - printed and online.
To whom and for what they pay:
▪️ 591 000 UAH will be received by FOP Elena Shaposhnik, the owner of the Media "Dumka", for 185 publications on the restoration of damaged objects of Kharkiv region.
▪️ 400 000 UAH will go to the communal newspaper "Slobid region" for accommodation of at least 34 662 square meters. CM of information about the activity of Hova.
▪️ another 398 900 UAH - for the coverage of state policy in the field of social services (the auction is scheduled for June 23).
▪️ 398 900 UAH - for the PR event for evacuation of the population (auction also on June 23).
▪️ 398 900 UAH - for the placement of mobilization materials, national resistance and support of the Armed Forces (auction on June 26).
▪️ 600 000 UAH - for "communication" on the creation of safe conditions in the field of education, science and health care (auction on June 26).
▪️ another 600 000 UAH-for 185 online materials on "Supporting Economic Activity and Community Development" (Auction on June 26).
Millions - on PR, not on armor
These costs are of particular attention in view of the situation in the region, which is constantly undergoing shelling. At the same time, Hova once again demonstrates priorities: since the beginning of a full-scale invasion, she has already spent more than UAH 12 million on PR campaign, marketing services, advertising, photo album printing and photographers' payment.
Against this background, the newly established department, which, in fact, performs the function of the official "advertising agency" of How, became another tool for self -assignment of officials for the money of taxpayers.
Whether the community will receive some benefit from these "communications" - the question is open. But, judging by the practice of previous campaigns, it is mainly about custom texts that are duplicated in loyal media and social networks under the guise of information.
