In 2024, coffee prices in Ukraine reached historic highs. The average cost of a cup increased by 11%, amounting to 31 hryvnias, and in the Odessa region the price rose to a record 40 hryvnias. The main reason was the increase in the price of Arabica due to drought in Brazil, the largest coffee producer in the world. This was reported by representatives of coffee chains and analysts.
The key factor was the increase in the cost of green coffee on the global market. According to Oleksandr Gavrylenko, operations director of the Idealist , the price of Arabica rose by 85% due to adverse weather conditions in Brazil.
“We were forced to raise the price by 10 UAH for each coffee drink to cover the rapid increase in costs,” he noted.
A similar opinion was expressed by Denis Kalinin of One Love Coffee , adding that logistical difficulties, increased packaging prices, and power outages have also significantly increased operating costs.
In addition to Arabica, Robusta has also become more expensive: according to Inna Sirchenko from Ascania FMCG , the price of this coffee variety has increased by 70% and reached a historical maximum on the London Robusta Coffee Futures .
Despite a significant increase in prices, coffee consumption in Ukraine decreased by only 1%. This indicates that consumers are adapting to new realities.
According to Kalinin, coffee shop visitors have mostly reacted to the price increase with understanding. At the same time, there is a growing interest in alternative formats:
- Drip coffee has become more popular due to its lower cost and ease of preparation.
- Coffee beans are gaining in demand among those looking to save money in the long term.
Trends in the coffee market
- Coffee prices have risen in establishments. Compared to the last quarter of 2023, prices have increased by 30%.
- Rising business costs. Logistics, packaging, and energy costs have significantly impacted the final price of a product.
- Popularization of new formats. Consumers are looking for more affordable ways to enjoy quality coffee.
The Ukrainian coffee market is demonstrating flexibility in the face of global challenges. However, the question remains: will the business be able to stabilize prices in 2025, taking into account global trends?
