In 2024, coffee prices in Ukraine reached historical highs. The average price of a cup increased by 11%, reaching 31 hryvnias, and in Odesa, the price rose to a record high of 40 hryvnias. The main reason was the increase in the price of Arabica due to the drought in Brazil, the largest producer of coffee in the world. This was reported by representatives of coffee chains and analysts.
The key factor was the increase in the cost of green coffee on the world market. According to Oleksandr Havrylenko, the operational director of the Idealist , the price of Arabica rose by 85% due to unfavorable weather conditions in Brazil.
"We were forced to raise the price by UAH 10 for each coffee drink to cover the rapid increase in costs," he said.
Denys Kalinin of One Love Coffee , adding that logistical difficulties, increased packaging prices and power outages also significantly increased operating costs.
In addition to Arabica, robusta also became more expensive: according to Inna Sirchenko from Ascania FMCG , the price of this type of coffee increased by 70% and reached a historical maximum on the London Robusta Coffee Futures .
Despite the significant increase in prices, the level of coffee consumption in Ukraine decreased by only 1%. This indicates the adaptation of consumers to new realities.
According to Kalinin, the visitors of coffee shops were mostly sympathetic to the price increase. At the same time, there is a growing interest in alternative formats:
- Drip coffee has become more popular due to its lower cost and ease of preparation.
- Coffee beans are in demand among those who want to save money in the long run.
Trends in the coffee market
- Increase in the price of coffee in establishments. Compared to the last quarter of 2023, prices increased by 30%.
- Increasing business costs. Logistics, packaging and energy costs have a significant impact on the final price of the product.
- Promotion of new formats. Consumers are looking for more affordable ways to enjoy quality coffee.
The Ukrainian coffee market demonstrates flexibility in the face of global challenges. However, the question remains: will the business manage to stabilize prices in 2025, given global trends?
