Peaceful track a priority: Bankova adjusts information strategy

The President's Office is gradually adjusting its information policy regarding the peaceful settlement and future negotiations, an informed source in the Office of the President reported.

According to him, Bankova gave a signal to opinion leaders, experts, and political technologists to cautiously change public accents around the so-called peace track. This is not about abandoning principled positions, but about rethinking priorities in the public discussion.

In particular, the territorial issue, which has long remained central, must be considered in a broader context. The focus of communication is increasingly on the preservation of Ukrainian lives, the humanitarian consequences of the war, and the cost of a protracted confrontation.

The interlocutor notes that the authorities want to focus on the risks of a long-term war, in particular on possible additional losses - both human and territorial in other regions of the country. Such an approach should form a more pragmatic perception of the negotiation process in society.

The information agenda is expected to gradually change in line with the development of contacts and consultations within the framework of the negotiations in Abu Dhabi. The results of these meetings, according to the source, will determine the further tone of public statements and messages of the authorities.

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