Shrinkflation , which has become a common phenomenon for Ukrainian consumers, can be effectively counteracted at the legislative level. The Verkhovna Rada is preparing a draft law that will oblige retail chains to indicate the price of goods not only per package, but also per kilogram, liter, square or linear meter.
The draft law was authored by People's Deputy Dmytro Gurin ("Servant of the People"). According to him, the document envisages making changes to Article 15 of the Law "On Protection of Consumer Rights" in order to provide consumers with access to clear and transparent information about the price of goods.
If the draft law is adopted:
- There will be an obligation to indicate on the price tags two prices:
- Per unit of measurement (kg, l, etc.).
- For the specific volume or weight indicated on the product packaging.
This will avoid confusion with different volumes or weights of packages, for example, 850 ml of milk or 90 g of chocolate instead of the standard liter or 100 grams.
Shrinkflation became popular among manufacturers due to economic instability:
- The quantity of the product in the package decreases , but the price remains unchanged or increases slightly.
- The weight or volume of products is reduced, misleading consumers.
Examples of shrinkflation:
- Chocolate bar weighing 90 g instead of 100 g.
- A bottle of milk or oil with a volume of 900 ml instead of a liter.
- Napkins in a package of 60 pieces instead of the usual 65.
The introduction of a transparent pricing system will allow consumers to more easily compare goods by price and volume. This will help:
- Protect consumer rights from hidden price increases.
- Stimulate manufacturers and trade networks to fairer competition.
- Reduce manipulations with the size of packages.
Dmytro Gurin noted that they plan to register the bill in the parliament next week, from December 23. Its adoption can be an important step in the struggle for transparency and honesty in the consumer market of Ukraine.
