Every year, Google summarizes search trends, and 2024 was no exception. This year, Ukrainian users showed interest in a wide range of topics — from energy issues to cinema and the meaning of rarely used words.
The most popular searches of the year
In first place among general queries was “Power outage schedule” , which reflects the urgency of the energy situation in the country. The second position was taken by the query about “Euro 2024” , and the third place was taken by the name of Oleksandr Syrsky , the Commander-in-Chief of the Armed Forces of Ukraine.
Also in the top 5 were:
- “Olympic Games 2024” — Ukrainians actively followed the sporting achievements.
- “Easter 2024” — traditional religious holidays remain important for many.
- “Suja” is a term that has attracted attention in connection with military events.
Who was of interest to Ukrainians in 2024?
In the person category, the leader was Oleksandr Syrsky , who Ukrainians searched for due to his significant role in military operations. Other popular queries related to:
- Oleksandr Usyk is a famous boxer.
- Donald Trump and Kamala Harris are influential political figures.
- Klavdia Petrovna is a personality who has aroused a wave of interest.
Search trends also highlight key losses in 2024. Ukrainians were most interested in:
- Irina Farion
- Alexei Navalny
- Alain Delon
What was watched: movie rating
The leader among movie requests was the Ukrainian documentary “20 Days in Mariupol” , which caused a great resonance. The second and third positions were occupied by the popular Hollywood sequels: “Inside Out 2” and “Dune: Part Two” .
Other films that captivated Ukrainian audiences:
- “Saltburn” and “Substance” are the most discussed new releases of the year.
- “The Konotop Witch” is a Ukrainian horror film that combines mystical motifs with national traditions.
What did you buy?
In 2024, purchasing requests demonstrate Ukrainians' desire for energy independence:
- EcoFlow , charging stations, inverters and solar panels.
Other trending queries included: - Dubai chocolate is the gastronomic hit of the year.
- Squishy paw and tubing are popular entertainment items.
Dictionary of the Year: What These Words Mean
Among the most common language queries:
- Abbreviations MSEK , EW , TsNAP and KAB .
- The meaning of the words: “stoves” , “quadrobers” and “chinazes” .
Ukrainians also actively tried to find out what the power outage queues were and how to get an OK-7 .
