Jewelry company “Golden Age” has officially terminated its cooperation with singer Nastya Kamensky (NK). The reason was her recent show in the United States, during which the artist performed songs in Russian and communicated with the audience in the same language.
“The decision was made based on the company's values and principles,” the brand said. In this regard, all photos of Kamensky and mentions of her were removed from the company's social media pages. The singer has been a brand ambassador since 2021.
Representatives of "Golden Age" announced that this year they plan to launch a new advertising campaign with an updated concept that will be in line with the company's principles.
The situation caused a stir in the media and social networks, as Nastya Kamensky performed her old hits, including “Red Wine” and “This is My Night,” and addressed the audience in Russian, commenting: “It doesn’t matter what language we speak.”