In 2025, the demand for housing in Ukraine decreased by 14–20% compared to last year. This trend is observed in most regions of the country, as reported by the finance.ua website. Ukrainians have become more careful in choosing real estate and prefer compact and more practical housing.
One of the most unpopular options were apartments in panel houses from the 1960s–1980s. In Kyiv, Lviv, and Kharkiv, demand for them dropped by 15–20%. Despite their lower cost, such apartments have significant drawbacks: poor energy efficiency, lack of modern insulation, old communications, and lack of parking, shelters, and noise insulation.
There is also a decline in interest in spacious apartments and houses. Housing with an area of more than 100 m² (or 300 m² for private houses) has become less attractive due to high maintenance costs. People are increasingly choosing modest but functional one- and two-room apartments in "comfort" class houses.
The war also significantly affects the choice of housing. Fewer people are buying apartments on the top floors - especially in front-line cities such as Kharkiv, Kyiv, Zaporizhia. Demand for such objects has fallen by 25%. There is also low demand for apartments without autonomous heating, generators or gas stoves.
Another important factor is trust in the developer. Apartments in new buildings without documents or from companies with a dubious reputation are of little interest to buyers.
The modern home buyer is focused on safety, convenience, and affordability, even in Western regions that are considered relatively safe. People avoid new developments in the suburbs without adequate transportation, even if prices are lower there.
