According to the Bulgarian Real Estate Association, during 2024–2025, Ukrainians were among the top ten foreigners who most actively invest in residential real estate in this country.
The list of leaders includes citizens of Great Britain, Germany, Greece, Israel, Romania, Turkey, Italy, Russia, Ukraine, and Poland.
The greatest demand for real estate is observed in the coastal cities of the Black Sea - Varna, Burgas and Nessebar, as well as in the mountainous regions where winter tourism is developed - Bansko and Pamporovo.
Housing prices are rising: over the past year, they have risen by an average of 8–10% in seaside resorts, and by 6–7% in Sofia. Apartments in new buildings in the middle segment, starting at €60,000, as well as apartments that are convenient to rent to tourists, remain popular among foreigners.
The activity of Ukrainians in the Bulgarian market is due to both forced relocation due to the war and the desire to invest in profitable real estate. Resort apartments are in stable demand among vacationers, which makes them an attractive investment asset.
Analysts expect further growth in demand from citizens of Ukraine and Israel. There may also be an increase in interest from EU countries, where housing costs are significantly higher than in Bulgaria. This creates the prerequisites for further development of the country's real estate market and maintaining high rates of price growth.
