The Ukrainian classic, "Shchedryk" (Carol of the Bells), which was written by Mykola Leontovych more than a hundred years ago, became the musical accompaniment to the new Christmas campaign of the famous French fashion house Chanel. The melody, which gained popularity all over the world, has now become part of the festive presentation of the brand's new cosmetics collection.
The video dedicated to the holiday collection of cosmetics was presented the day before and has already attracted the attention of brand connoisseurs around the world.
The main star of the commercial was the Italian supermodel Vittoria Ceretti, known as the "angel" of Victoria's Secret. The video shows the festive atmosphere, which is harmoniously emphasized by Leontovych's music. His "Schedrik" has long become a symbol of Christmas and a favorite melody in different countries.
This year, Shchedryk continues to inspire, expanding its influence and cultural significance. We will remind that in 2022 the melody celebrated its 100th anniversary, remaining one of the most famous musical works of Ukrainian origin.
The involvement of Shchedryk in the Chanel campaign became another example of the integration of Ukrainian culture into global brand projects.
