According to a study by the OLX Real Estate portal, presented on June 25, 62% of Ukrainians are planning or considering purchasing real estate. Among them, 21% have clear plans to purchase housing, another 6% are inclined to rent, and 32% do not plan to buy.
Among potential buyers, 61% prefer apartments, 48% - private houses, and 13% are interested in cottages or townhouses. The majority (61%) consider both new buildings and secondary housing, 24% focus only on the secondary market, and 14% are looking exclusively for new housing.
Half of those surveyed said the frequency of Russian attacks significantly affects their real estate purchase plans. Another 31% feel some impact, and 19% say the war has no impact on their decisions.
Ukrainians call the most important factors when choosing housing:
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income stability and economic forecasts (49%);
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the situation at the front and security risks (45%);
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price level in the real estate market (42%);
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international aid to Ukraine (9%);
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other factors (7%).
During the war, the key criteria for choosing housing were price (79%), area and number of rooms (74% each), area (71%), infrastructure (69%), floor (69%), power sources (63%), autonomous heating (61%), and availability of shelter (60%).
The main reasons for buying are a change of living conditions (47%) and a desire to live separately (45%). Also, 19% want to familiarize themselves with offers for the future, 18% invest in real estate, 8% move for work or study, and 7% mentioned the impact of the war.
Regarding the budget:
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44% are willing to spend up to $30,000;
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35% – from $30 thousand to $60 thousand;
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17% – from $60 thousand to $150 thousand;
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4% – over $150 thousand.
37% are willing to pay a realtor 1-2% of the transaction value, 22% are willing to pay less than 1%, and 4% do not want to pay at all.
Only 9% are definitely considering buying on credit, 59% have not yet decided. Ukrainians say the advantages of a loan include the ability to get housing faster (59%), access to preferential programs (44%), and fixed payments (42%).
The e-Housing program is interesting for 25% of potential lenders. An annual lending rate of up to 5% is acceptable for 76%, 18% are ready for 6-8%, and only 6% agree to rates of 9% and higher.

